The Pros and Cons of Advertisement
The advertisement aims to sell goods. It means the manufacturers manage to tempt you to buy it whether you need it or not.Acturally,the manufacturer create demand for his products.It's correct.Nowadays,all the new products need to be sell out,but people don't know what they are,so they are not willing to buy them.
\"People can not buy something what they don't know\again\"To ensure the companies and person who use our products understand them is our job.\"Mr.Matin is a manager in the Advertisement Company. Of course,he and his employees make the advertisement not only for the company,but also for more.Mr.Matin claimed:\"The goods we sell depend on our company image and our goods quality.\"He went on to explain:\"My department's job is to assure the customers and potential customers to know our company's name and products.\"
To sell company's image and production is improtant.The image is what people think of a company and its production.By listening and watching,people know more about the company and its product.Therefore,it composes the company's image.
Stephun believes that if you want to visit the potential customer who nerver hear about your company and try to see them,it is really difficult.\"People never heard about your company and your products,they can not buy it from you.\"
Following, let’s see how the manufacturer influence the young consumers.Of course,many tricks used to sell products to youngers are also used to adult.
All consumers have some basic needs:clothes,food,housing.But most youth basic needs are provided by their parents.However,the manufacturer also follow the youth favourite to make it.Because they know ,food or furnishing in the little girl's room ,her mother buy are also decided by partly youth in extent.
The most effective way to solicit the youth(include the adult)is to arouse their passion.Love and hate are humans’ emotions.The cosmtics promoting to youth add up to 1billion every year.
Date is very improtant to youth, so you should make up,use the perfume to make you have good smell.And you should cover your skin spot,make your hair clean and tidy.Advertisement can tell you what kinds of hair spray will let boys and girls attract each other more.And they will tell you ,if you eat,chew,drink,wear or use hundreds of different products that you will become more charming.
That is not really true,the youth like to regard themselves as who insist in my ways\".Observe your class and notice your classmates independent style and dress,then you will discover you have more in common with each other than your imagine.
Besides,the advertisement will stir up your desire for
health,fashion,proudness.
Like the other consumers,the trademark also impact the youth.The manufacturer will try their best to make the youth to use some trademark and build a habit.Because they know the youth will be interested in trademark in future years.The advertisement words will appear to their brain when they touch the goods.Some manufacturer cooperate with broadcasting or TV stars.Then the consumers will link together productsand the stars.For the youth spend a lot of times in listening music and watching TV.So this kind of advertisement is very improtant.
Maybe you don't know if the advertisement is good or bad.Actuarallyit includes two points.There is a list about the advertisement's advantage and disadvantage,it can help you to make a judgment.
Advantage of advertisement Disadvantage of advertisement
1. Stimulate people's demand 1.Probably mislead the public
2. Provide information for you 2.Usually abuse languages
3. Save time 3.Motivate you to purchase it
4.Stimulate competition 4.Promote price
5.Provide amusement for people 5.Probably effect public
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