B: Because American hamburger-centered fast food industry are very popular. People enjoy it very much. As for China, the large population is a great advantage which provide us a vast market . A:Great idea! Now, please explain it in detail.
B:I will in charge of the American market. In America, we will focus on office workers’ and students’ needs to develope new products. For students, there will be nutritionally balanced hamburgers with more vegetables and meat. For office workers under heavy workload,there will be hamburgers with high energy.
A:Perfect classification. It is suitable for the American society. So, now can you talk more about the specific methods and your budget?
B:We will advertise through magazines and TV advertisement. And Beckham will be our spokesman. The total budget will be 200,000 dollars.
A:OK! Then let’s turn to the Chinese one.
C: In China, we will focus on the old ,the middle-aged and the young. New products for the old will be low in calorie and fat. For the
middle-aged under heavy workload, high in energy. For the young, rich in nutrition and also low in calorie.
A:Good! The same please talk about the advertisement methods and budget per month.
C:We try the means of transport ads to let more people know our brand. And the budget per month is 50,000 dollars.
A: You all have prepared a lot. It turn out to be very good. OK! The meeting now is adjourned.
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